Advanced Pay Per Click (PPC) Certification Program

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About Course

The Advanced PPC Training Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your Digital Marketing career with hands-on experience in managing paid marketing initiatives.

Description

Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.

Certification

This Advanced PPC training course can help you if you want to become a PPC specialist. This course will help you gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing, which will help you master PPC and gain a PPC Certificate.

Who This Course is for

PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.

What Will I Learn?

  • Search psychology
  • Buying funnel
  • Keyword organization and match types
  • Keyword research
  • Advanced ad features
  • Ad testing and extensions
  • Language targeting
  • Audience reach
  • Display network
  • Bidding and attribution
  • Campaign and ad group organization
  • Quality score
  • PPC strategy
  • Track clicks and ROI
  • Display advertising

Topics for this course

Course Introduction

Lesson 1 – Psychology of Search

Lesson 2 – Buying Funnel

Lesson 3 – Understanding Keyword Organization

Lesson 4 – Keyword Match Types

Lesson 5 – Negative Keywords and Managing Search Terms

Lesson 6 – Keyword Research

Lesson 7 – Creating Compelling Ads

Lesson 8 – Advanced Ad Features

Lesson 9 – Ad Testing

Lesson 10 – Ad Extensions

Lesson 11 – Campaign Types Budget and Reach

Lesson 12 – Location and Language Targeting

Lesson 13 – Introduction to Audience Types

Lesson 14 – How to Segment Data and Create Lists

Lesson 15 – Using the Audience Lists to Reach Customers

Lesson 16 – Introduction to the Display Network

Lesson 17 – Display Targeting Options

Lesson 18 – Display Ad Formats

Lesson 19 – Setting And Measuring Goals

Lesson 20 – Bidding and Attribution

Lesson 21 – Reporting and Testing

Lesson 22 – Ad group organization

Lesson 23 – Campaign Organization

Lesson 24 – Working with Multiple Accounts

Lesson 25 – Introduction to Quality Score

Lesson 26 – Working with Quality Score

Lesson 27 – Quality Score Diagnosis and Pivot Tables

Lesson 28 – Setting Up Your PPC Strategy

Lesson 29 – Creating Your Account

Lesson 30 – Managing Your Account

Lesson 31 – Shopping and Video Campaigns

Lesson 32 – Automation and Other Tools

Self Paced Online

A$ 999

Online Blended Bootcamp

A$ 1,388

Free

Material Includes

  • 60+ hours of blended learning
  • 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
  • Five industry-specific projects
  • Aligned to Google Ads and Bing Ads Certification exams
  • Work with Google Ads, Google Analytics, and learn conversion tracking
  • Understand display marketing, remarketing, and content marketing
Want to learn more about this course?

Requirements

  • There are no prerequisites for this PPC Certification training. However, basic Digital Marketing knowledge is recommended.

Target Audience

  • PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.

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