Digital Strategy for Brand Marketing

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About Course

The Digital Strategy for Brand Marketing course provides a comprehensive overview of brand management and marketing principles & concepts. Learn how to help your business establish a digital presence through the effective use of the content, images, and user engagement that appeals to your target market.

Description

In this course, you’ll get familiar with the RACI matrix, brand value proposition, top channels to express your brand and key performance indicators for a brand. It will help you to build brands for startups and multi-brand companies, come up with marketing strategies, plan and execute branding campaigns and successfully manage it.

Certification

To obtain the Brand Marketing course certification you must:
• Complete 85% of OSL
• One assessment exam with 80% score

Who This Course is for

The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field.
This course is ideal for Business graduates, Marketing Professionals, Middle management professionals, Marketing Managers, Digital Marketing Professionals.

What Will I Learn?

  • Brand Strategy
  • Analytics tracking
  • Brand Value Proposition
  • Design Marketing Campaigns
  • Brand Management

Topics for this course

Lesson 1 – Course Introduction

Lesson 2 – Brand Marketing in the Digital Era

Lesson 3 – Brand Strategy

Lesson 4 – The Digital Consumer and CBBE

Lesson 5 – Nurturing the Brand

Lesson 6 – Channels

Lesson 7 – Brand Analytics and Insights

Lesson 8 – Managing Agency Relationships

Lesson 9 – Brand Management

Lesson 10 – Brand Marketing Course Highlights

Self Paced Online

A$ 899

Online Blended Bootcamp

N/A

Free

Material Includes

  • 3+ hours of self-paced learning
  • Real-life examples and case studies from prominent companies
  • Lesson-end quizzes and hands-on projects
  • Applicable across industries such as FMCG, retail, BFSI, e-commerce, pharmaceuticals, or technology
Want to learn more about this course?

Requirements

  • There are no prerequisites to take this Brand Marketing course. Anyone with an interest in the marketing domain can take this course.

Target Audience

  • The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field.
  • This course is ideal for Business graduates, Marketing Professionals, Middle management professionals, Marketing Managers, Digital Marketing Professionals.

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